Amita Roy – Founder, INHANSS

INHANSS was born not out of business ambition, but out of necessity, resilience, and healing.

I’m Amita Roy, the founder of INHANSS — a brand built during one of the most challenging chapters of my life. As someone living with Crohn’s Disease, I found that the corporate world wasn’t designed to support invisible health conditions. What began as a search for purpose during recovery became my path to entrepreneurship.

Jewelry became my therapy. Beads and pearls became symbols of hope, one handcrafted piece at a time. INHANSS is my way of channeling that journey — from pain to purpose, from breakdown to breakthrough.

I started INHANSS to solve three key problems I personally experienced and observed in the market:

  1. The Color Gap: While factory-made jewelry flooded the market, there was no one offering vibrant, handmade jewelry in a variety of colors. I wanted to solve this — so women could find the perfect piece in the perfect shade to match their mood, outfit, or celebration.
  2.  Authenticity & Trust: With so many brands selling jewelry online, it became hard to know what you’re really buying. I wanted to bring back transparency. At INHANSS, we share product videos, offer video verifications pre- and post-purchase, and store packaging videos for every order to ensure what you see is exactly what you get.
  3. Empowering Women Artisans: Every purchase supports a woman. Every necklace, earring, and bracelet you wear from INHANSS is a piece of someone’s hope, skill, and identity.

Today, INHANSS is not just a jewelry label. It’s a platform that supports real women — from our artisans who craft each piece with love, to our customers who wear them with pride.

With 30+ vibrant color options, affordable designs, and statement styles for desk-to-dinner dressing, INHANSS celebrates the everyday woman — radiant, resilient, and real.

My mission is simple: to build a brand that brings joy, confidence, and meaning to every woman who wears us. I’m not just offering jewelry — I’m offering connection. When you wear INHANSS, you wear a legacy.

Thank you for being part of my journey.

With gratitude,
Amita Roy
Founder, INHANSS

Feel Free to reach out to me for any feedback at Instagram and Facebook at @amiflyinghigh