Amita Roy

Founder, INHANSS

INHANSS is built on more than creativity — it is built on experience, intention, and a deep understanding of women as customers.

I’m Amita Roy, the founder of INHANSS. With 18 years of professional experience across corporate and entrepreneurial roles, I’ve spent most of my career working closely with customers, teams, and businesses — understanding what trust, service, and execution truly mean.

Entrepreneurship came to me during a period of personal transition, when I chose to build something more aligned with real life, real women, and real needs. What began as a creative exploration soon became a design-led business with a clear point of view.

While building INHANSS over the last two years, three gaps stood out clearly to me:

Colour & Choice
Despite endless jewellery options online, women had limited access to thoughtfully designed pieces in multiple colours. INHANSS was created to offer variety with intention — jewellery that adapts to moods, outfits, and occasions.

Versatility & Value
Most jewellery was designed for single-use moments. INHANSS focuses on designs that move effortlessly from desk to dinner, Indian to Western, everyday to festive — allowing women to buy once and style repeatedly.

Trust & Customer Experience
My corporate background shaped one non-negotiable belief: customers deserve clarity and honesty. At INHANSS, this translates into real product videos, transparent communication, and a service-first approach — so what you see is exactly what you receive.

Today, INHANSS is a handcrafted, looks-first jewellery brand, made in India and worn by women who value confidence, practicality, and personal style. The brand and my journey as a founder have been recognized through multiple honors, including  Comeback Story of the Year at the Uttarakhand Startup Awards in December 2025 and the Fame Achiever Award under the mentorship of leading fashion and business experts in Feb 2025.

At its core, INHANSS reflects who I am — resilient, detail-driven, and deeply invested in building something meaningful and reliable.

When you choose INHANSS, you’re not just buying jewellery.
You’re choosing a brand built with experience, care, and intention — and a founder who truly understands the woman wearing it.

Handcrafted in India • 18+ years of professional experience behind the brand • Award-recognized founder

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Amita Roy
Founder, INHANSS